For $10.99 per month (plus tax), Panera is expanding its unlimited coffee subscription to incorporate the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas (regular, Sweet Tea and Passion Papaya Green Iced Tea), Agave Lemonade, Pepsi-Cola fountain beverages, and Panera's newly launched Charged Manufacturer and distributor of Pita, Naan and Flatbreads; Baklava, Spanakopita. The Beverage Subscription entitles eligible subscribers to the following Subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (Regular, Sweet, and Passion Papaya Green iced teas, and Agave lemonade) and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu and Strawberry Lemon Mint) once every two hours plus unlimited refills. Offer cannot be redeemed for cash or combined with select offers or credits. All rights reserved. Excludes all other beverages, including without limitation, cold brew iced coffee and espresso and cappuccino beverages. Mike Pomranz has been covering craft beer for nearly two decades and trending food and beverage news for Food & Wine for 7 years. You can continue ordering as a guest, but will not get a visit credit toward your next reward. You can choose any sizedrip hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage when redeeming your subscription benefits. You may cancel at any time. fromFormat: 'HH:mm', We have seen incredible response to Unlimited Sip Club since we launched nationally last year, both for our guests and for our business. Olive Garden was an early adopter, first selling their Never Ending Pasta Pass in 2014. Hence, its coffee club subscribers frequented its eateries at eight times higher visits than in the past and 30% of them added a food item to their check. Please enter a valid MyPanera Card Number. Use the following form to enter in your MyPanera account information, to reset your password. Upcharges apply. When placing an order, you can either swipe your MyPanera Card, enter your phone number, or log in to your MyPanera account to access your rewards. Olive Oil in Coffee? The company boosted subscriptions with a very popular #FREECOFFEE4SUMMER promotion. Panera is rolling it out nationwide over the next week to members of its MyPanera loyalty program. Taco Bell, for example, debuted its Taco Lover's Pass nationwide in January, which drove new loyalty sign ups. Its goal was to democratize coffee, Chaudhary said. You can subscribe online atwww.PaneraBread.com/UnlimitedSipClub, in the Subscriptions section of the Panera Bread app, or at a kiosk where available in participating U.S. Panera Bread bakery-cafes. Plus youll receive $0 Delivery Fee all year, and a FREE custom calendar from Shutterfly. And importantly, this new Sip Club is also replacing the old coffee plan, but a Panera spokesperson told us that existing coffee subscribers will be grandfathered into the Unlimited Sip Club and will keep their $8.99 per month pricing through the end of the year. One subscription per person. Why raise the price $2 a month? Using our iconic Agave Lemonade as the base, our chefs added bold flavors like Mango Yuzu and Fuji Apple," said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. The new Unlimited Sip Club subscription is available for $10.99 per month plus tax and includes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread bakery-cafes. Let Restaurant Dive's free newsletter keep you informed, straight from your inbox. The fast casual signed up about 800,000 customers during its initial push, which . At this time, MyPanera is not integrated with third-party delivery service providers. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites like mobile ordering and Rapid Pick-Up for to-go orders and delivery all designed to make things easier for our guests. "We are continuously innovating our portfolio of beverages tomeet the complex and ever-evolving needs of consumers and this first-of-its-kind subscription program provides Panera customers with beverage options for every occasion throughout the day.". Pictured is its first bakery-caf located in Ballwin, MO. We need access to your Facebook info to get you signed up. Last year, Panera expanded the subscription. No worries, just sign in to your MyPanera account and well get it straightened out. Restaurants big and small are experimenting with their menus to align with the preferences of on-the-go diners and mitigate the impact of rising food costs, supply chain disruption and shrinking consumer discretionary funds. He doesnt envision a food subscription service in Paneras future. Guests who sign up for the Unlimited Sip Club from today through May 6 will receive a free subscription through July 4. A commitment to transparency and options that empower our guests to eat the way they want. Offer is good for one free 12-month wall calendar (12x12 size) through shutterfly.com or the Shutterfly app. | replaceVariables([foundEmailAddress]) }}, https://www.panerabread.com/en-us/mypanera/subscription/terms-and-conditions.html. Other additions such as milk, skim milk, almond milk, half & half, and sweeteners are included in the monthly subscription price. To us, that is food as it should be and that is why we exist. Why did I receive a reward for a free beverage when Im already an Unlimited Sip Club Subscriber? It also wanted to be the first disrupter to introduce subscriptions to help unlock the benefits for our customers, he added. About Panera Bread30 years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. A portfolio of 26 beverages is available through the subscription plan, including hot and cold coffees and teas, fountain drinks and Charged Lemonades. About one-third of the time program members collected a free drink, they added a food item to their order. Similarly, in 2020, Panera attempted to grab a larger part of the lucrative coffee crowd by introducing a subscription for hot coffee, hot tea, and iced coffee. Annual subscribers also get free delivery. How do I redeem my subscription? "Our guests have loved the subscription model and the convenience and value it brings to their daily lives. ST. LOUIS, April 19, 2022 /PRNewswire/ -- Today, Panera announces the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. Offer may expire without notice due to error, fraud or other unforeseen circumstances. The subscription provides "unlimited" hot coffee, iced coffee, or hot tea at all Panera restaurants for a monthly fee of $9, or about $108 annually. Why should premium coffee be so expensive? noted Niren Chaudhary, Paneras CEO, who is based in Boston, Mass. Subscribers could take advantage of the Unlimited Sip Club in all of its channels: its cafes, drive-thrus, delivery or rapid pick-up. This will allow you to use your saved payments, rewards, and saved delivery addresses and recent cafe details! This field is required. Their membership price will increase in 2023 to $10.99 a month. In February, the fast casual brand added contactless dine-in ordering to reduce friction in the dining room. Excludes all other beverages, including, without limitation, bottled beverages, smoothies, frozen blended drinks, cold brew iced coffee, and espresso and cappuccino beverages. "Our guests have loved the subscription model and the convenience and value it brings to their daily lives. Access your favorite topics in a personalized feed while you're on the go. We're disrupting fast casual once again, providing unlimited access to high-quality beverages at tremendous value," Niren Chaudhary, CEO of Panera Bread, explained. If you do not cancel either before your renewal date or after the expiration of any free trial or discounted subscription offer, your credit card will automatically be charged $11.99 plus tax for the monthly subscription and will be charged on a recurring monthly basis every 30 days thereafter until you cancel your subscription. Join our Unlimited Sip Club and enjoy endless Charged Lemonades, coffees, teas, and fountain beverages.*. This powerful, Ahlstrom has an extensive history of providing sustainable food packaging papers to, Full-service communications and PR agency specializing in the Restaurant and. Visit here for complete termswww.panerabread.com/UnlimitedSipClub. Because we think that simpler is better and we believe in serving food as it should be. Please return to the home page and sign in again. Now, members can pay $11.99 per month or $119.99 per year for unlimited hot and cold drinks. Eduardo Luz, Panera's chief brand and concept officer, won . Missouri-based Panera Bread, which operates more than 2,100 bakery cafs across the US, said the new $199 (plus tax) annual membership is exclusively available to MyPanera loyalty programme members, which is approaching 48 million customers. Customers started coming in several times a week, and about one-third of the time they bought food. The subscription provides "unlimited" hot coffee, iced coffee, or hot tea at all Panera restaurants for a monthly fee of $9, or about $108 annually. New Subscribers:For new subscribers that sign up for an Unlimited Sip Club Subscription, from 2/13/2023-3/31/2023, will receive one (1) free month of Unlimited Sip Club. Our Unlimited Sip Club beverage subscription now includes NEW Charged Lemonades, coffee, teas, and soda. Registration available online only including Kiosk. The Unlimited Sip Club membership is available for $11.99 per month plus tax or $119.99 per year plus tax andincludes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread bakery-cafes. Welcome back to Panera! All rights reserved. For complete details and program restrictions and requirements, visit:www.panerabread.com/UnlimitedSipClub. Fueled by Clean caffeine from Guarana and green coffee extract, Charged Lemonades come in three inspired and vibrant flavor combinations: Strawberry Lemon Mint, Fuji Apple Cranberry and Mango Yuzu Citrus. 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